
Turnback cuffs in Dr. No
Cocktail Cuff, Casino Cuff, Flowback Cuff, Neapolitan Cuff, Milanese Cuff, Portofino Cuff. Some even call it the “James Bond Cuff.” You might know it as any of these names, but James Bond’s shirtmaker Turnbull & Asser calls it the 2-Button Turnback Cuff and Frank Foster calls it the Cocktail Cuff. I’m partial to the cocktail cuff name myself. Terence Young, the director of Dr. No, From Russia with Love, and Thunderball dressed James Bond as he dressed himself. They shared the same tailor, Anthony Sinclair, and the same shirtmaker, Turnbull & Asser, and Young himself wore cocktail cuffs. I’ve read many things about the origins of the cuff, and most people say that they were designed for the James Bond movies and designed for evening wear. Others say they were invented by Frank Foster, and in fact he made some of Connery’s shirts in Dr. No. Yet another story says they were invented for David Niven by Ede & Ravenscroft or Hawes & Curtis. If cocktail cuffs were designed for the James Bond films, they were not initially intended for evening wear but for only with lounge suits and sports coats. Sean Connery only wore cocktail cuffs with evening wear in Thunderball, his fourth Bond film. He wore them with lounge suits in all of his Bond movies except Goldfinger (in which he wore double cuffs with everything). Except for Thunderball, Connery always wore double cuffs with his evening wear. In You Only Live Twice and Diamonds Are Forever, Connery left the second button of his cuff open and let the cuff roll back a bit more. Roger Moore wore cocktail cuffs on his Frank Foster shirts with his lounge suits and sports coats in Live and Let Die and The Man with the Golden Gun, and wore them with evening wear in The Man with the Golden Gun and in Moonraker. He also wore them with with lounge suits (and perhaps evening wear too, I can’t remember) in the final season of The Saint, and in The Persuaders he wore a single-button turnback cuff with extra buttons to keep the turn-back in place, similar to a button-down collar. Moore went back to the 2-button cuff for Bond, but the cuffs are cut differently in Live and Let Die than the ones that are in The Saint and The Man with the Golden Gun, though your really have to know what to look for.

Turnbull & Asser turnback cuffs in From Russia With Love
Then there is Connery in Never Say Never Again, which I don’t include as part of the James Bond series. Connery wore the same button-down cocktail cuff that Roger Moore wore in The Persuaders, with both lounge suits and evening wear.

Frank Foster turnback cuffs in Live and Let Die, which are similar to the Turnbull & Asser style
Cocktail cuffs can also be seen on Don Adam in the first season of Get Smart and on Dick Van Dyke in the last three seasons of The Dick Van Dyke Show. Peter Sellers wore them in What’s New Pussycat. I once spotted game show mogul Mark Goodson wearing them on an appearance on Family Feud. A lot of jazz musicians were very style-conscious in the 60s and too can be seen sporting cocktail cuffs.

Frank Foster turnback cuffs in The Man with the Golden Gun. Notice the design has changed since Live and Let Die.
There are about as many ways to design cocktail cuffs as there is to design collars, and creating an attractive and unique cuff is just as difficult as it is when making a collar. The turnback should be integrated into the design of the cuff and not look like it was merely stuck on. There really is no practical purpose to the cocktail cuff so at the very least it should look nice. The ends of the cuff should be rounded. If the ends are cut square they will easily get caught inside the sleeve of your jacket and the cuff will need frequent adjusting. The image below is how Connery’s Turnbull & Asser 2-button turnback cuff looks unfolded:

Turnbull & Asser’s cuff for Connery is designed to roll back and not just fold back. However, the cuff they make today is not the same as this one. Next is Frank Foster’s Cocktail Cuff unfolded, as seen in The Man with the Golden Gun and Moonraker:

Foster’s cuff folds back neatly, and it’s very clear exactly where the cuff is designed to fold. The next design shows how not to cut a cocktail cuff.

The corners are the top of the base section of the cuff will curl back while the corners at the end will get caught inside the sleeves. The makers of these usually put a heavy fusing inside so they don’t curl back, though that’s not a good solution for a poor design. Many online shirt makers make the cuffs like this, but most reputable makers save this design for women’s shirts.
I think this covers everything about the cocktail cuff (or whatever you like to call it) but if you have any questions feel free to ask.